it only takes one guy to mess it up for everybody. >> back in coastal sonoma county, chris pohlman's group: >> roseanne barr retweeted one of our tweets. >> likes to frame its save the redwoods campaign as a david versus goliath struggle. >> we can't compete dollar for dollar. where we can compete is in our message. >> over the summer they stopped a massive vineyard conversion projects on a 20,000 acre piece of land. and earlier in the year, a sonoma county court ruled that the project's environmental impact report was inadequately. despite the favorable verdict, conservationists are bracing for a long fight. >> just because someone says no in california never means it's the end. artessa has been wrongly positioned as someone who doesn't care about the environment. nothing can be further from the truth. the company and its owners have more than 450 years of environmental stewardship in creating wineries in spain and that's what they've done in napa valley, that's where they've gotten a green certification and artessa will look at what paths are available to it to restore the apple or